Overview
- Samantha wore the custom Archana Jaju saree at the film’s trailer launch on Friday, May 29, 2026, as part of the campaign called The Bapu Bomma Series.
- The saree is handwoven soft silk with hand‑painted Kalamkari artwork that designers and outlets report took nearly 250 hours to complete.
- The drape uses a terracotta and clay‑red palette with yellow ochre and muted green and carries painted motifs such as bows, swords, bangles, florals and bindis.
- A press statement says each promotional look reinterprets Bapu’s visual language to evoke a Veerangana figure of grace and strength, and styling was kept minimal so the saree remains the focal point.
- The campaign links Tollywood marketing to traditional craft by spotlighting Bapu’s iconography and time‑intensive textile work, which could raise public interest in Kalamkari and support artisan visibility.