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Sam Fender Wins 2025 Mercury Prize in Newcastle for ‘People Watching

The Newcastle staging marked the prize’s first move outside London, underscoring a push to broaden opportunity.

Overview

  • Judges praised the album’s cohesion, character and ambition, calling it a “classic,” and the win carries a £25,000 award.
  • Fender dedicated the prize and the title track to his late friend and mentor Annie Orwin during an emotional acceptance.
  • The ceremony took place at Newcastle’s Utilita Arena, the first edition outside London, hosted by Lauren Laverne with Sian Eleri announcing the winner.
  • Many shortlisted artists performed live as People Watching prevailed over a diverse field including Pulp, FKA twigs, CMAT, Fontaines D.C. and Wolf Alice.
  • The result was reported as an upset against bookmakers’ odds that favored CMAT, capping a fuller live return and regional focus after 2024’s scaled-back show.