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yesterday

Sam Fender and Olivia Dean Break UK No. 1 Record with 'Rein Me In'

The single's slow build to the top, boosted by festival exposure, awards, steady playlisting, demonstrates how streaming-era momentum can sustain a hit.

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Olivia Dean
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Overview

  • The song reached 19 non-consecutive weeks at number one on the UK Official Singles Chart in early August 2026, overtaking Frankie Laine’s 1953 record of 18 weeks.
  • The collaborators gave the song its first live U.S. performance when Olivia Dean brought out Sam Fender during her Lollapalooza headline set over the weekend.
  • The Dean‑featured version was added after the track first appeared on Fender’s People Watching album in February 2025, with the duet released in June 2025 and climbing steadily thereafter.
  • Industry recognition helped sustain the run: the track won Song of the Year at the BRITs 2026 and Fender received Ivor Novello songwriting honors, while both artists have enjoyed expanded festival and awards visibility.
  • The single’s slow‑burn success highlights how steady streaming, playlisting, touring and high‑profile moments can prolong a record’s chart life and may shape how labels and artists plan releases and festival bookings going forward.