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Salta Uses World Cup Sticker Album To Drive Dog Adoptions

A viral Instagram album casts 25 rescued dogs as World Cup players, drawing adopters to a municipal center running near full capacity.

Overview

  • The Municipality of Salta and the Matías Nicolás Mancilla Adoption Center posted a World Cup–style sticker album on Instagram that spotlights 25 rescued dogs.
  • Each sticker shows a photo, name, age and size, plus a playful club identity such as Club Atlético Rescatados or Team Princesitas to fit the tournament theme.
  • The packaging graphics mirror real sticker packs and display the city and Animal Welfare logos, which helped the posts spread widely across social media.
  • The center in Villa Palacios reports about 60 to 70 kennels already full, so officials are using the campaign to channel interest into timely adoptions.
  • Prospective adopters must be adults with a DNI and a utility bill copy, sign a care commitment that includes vet visits and loss notifications, and visit the center during posted hours.