Overview
- A new clip shows a shopper using Sainsbury's shop-and-scan to find items ringing up far below shelf labels, including Aero peppermint bars scanning at 50p despite a £2.50 ticket.
- An eight-pack of KitKat gingerbread marked at £2.20 scanned at 22p, with the shopper saying he bought 12 Aero bars and 20 KitKat packs for £10.40 rather than about £60 at full price.
- A subsequent video from dad-of-two Elliot Jeory highlights broader reductions, with dairy items such as Camembert, Baileys pouring cream and fig brandy cream scanning at 1p, plus sweets and biscuits as low as 7p to 49p.
- An employee quoted in coverage said rapid reductions on Christmas stock can outpace shelf-ticket updates, and the lower electronic prices should be honoured at checkout.
- The shopper showed long-dated stock in some cases—Aero bars to July 2026 and KitKats to April—while reports stress that offers, availability and updates vary by store and change daily.