Overview
- The limited-time Nectar Prices promotion is live across selected stores and online, with more than 30 dairy, fruit and vegetable items discounted by 50%.
- Most reductions run until Sunday 1 February, with a smaller set of products staying half price until Tuesday 17 February.
- Discounts are available only to Nectar members who scan their card in-store or link Nectar and Sainsbury’s accounts for online orders, and inclusion varies by location and item.
- Example deals include Lurpak Spreadable 400g at £2.37 (was £4.75), Philadelphia Original 165g at £1.10 (was £2.25), and Royal Gala apples x6 at 90p (was £1.80).
- Sainsbury’s reports a 50% week-on-week rise in searches for “value,” positioning the offer to help shoppers plan lower-cost meal ideas.