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SAG-AFTRA Backs Trump’s National AI Framework, Presses Congress on Deepfake Protections

The union’s stance signals momentum for a single federal rulebook that balances free speech with control over digital replicas.

Overview

  • SAG-AFTRA, which released its endorsement Thursday, said performers need protection from nonconsensual voice and image replicas and backed the White House framework.
  • The union urged Congress to pass the bipartisan NO FAKES Act to curb digital replica abuse while preserving strong First Amendment safeguards.
  • It supported handling disputes over AI training on copyrighted works through the courts rather than creating new copyright statutes.
  • The framework aims to set uniform national standards that would supersede differing state rules, a move welcomed by Hollywood groups and challenged by some states.
  • The Motion Picture Association also endorsed the plan, and the White House is asking Congress to turn the framework into law following a December order that preempted state-level AI protections.