SA20 Season 4 Sets New Benchmark With Record Crowds and Audience Growth
The league says the gains bolster its push to rank as the leading T20 competition beyond India.
Overview
- The league, which released Season 4 metrics Thursday, said it delivered its best edition yet across attendance, broadcast reach and digital use.
- Stadium demand hit new highs with 22 of 34 games sold out, 84% capacity filled, and a fourth straight sellout final where Sunrisers Eastern Cape won a third title at Newlands.
- Broadcast reach expanded as SuperSport’s unique viewers per match rose 17% and total watch time 30%, while international live audiences grew 11% and India logged an 11% lift on JioStar and a 33% jump on JioHotstar.
- Satisfaction stayed high with a 94% player score, 92% of fans happy with match days, 90% ready to recommend the league, and 88% planning to return for Season 5.
- Development remained central as the under-23 rule helped spotlight 19-year-old Nqobani Mokoena’s Proteas call-up, and Season 4 ran a learnership for 24 young staff and raised R590,000 for Laureus.