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Ryanair Rule Change Drives UK Rush for Discounted Under‑Seat Backpacks

Deep discounts signal surging demand following Ryanair’s expanded free bag size.

Overview

  • New coverage highlights strong sales of compact carry‑ons after Ryanair increased its free personal‑item allowance to 40 x 30 x 20cm, up from 40 x 25 x 20cm.
  • Amazon’s bestselling Xkdoai 20‑litre backpack is currently £16.99, down from £30.99, with a clamshell opening, TSA‑clear pouch, hidden pocket and water‑repellent fabric.
  • The Xkdoai model is listed at 40 x 20 x 25cm and is described as fitting Ryanair’s limits as well as most other airlines’ under‑seat spaces.
  • Customer feedback on the Xkdoai is largely positive with a 4.7/5 Amazon rating across roughly 1,350 reviews, though some buyers cite tight shoulder straps and unrealistic compression expectations.
  • Antler’s Chelsea Backpack, marketed as compliant with the revised size limit, is reduced to £98 from £140 and draws praise for build quality, organization and comfort.