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Ryan Murphy’s The Beauty Debuts on FX/Hulu and Disney+ After Record-Setting Trailer

A near-190 million-view trailer signaled outsized interest ahead of release.

Overview

  • The series premiered Jan. 21 in the U.S. on FX/Hulu and Jan. 22 in Germany on Disney+, launching with three episodes and shifting to weekly releases toward an 11-episode season with a double-episode finale.
  • Set in the worlds of fashion and tech, the story follows an investigation into a commercially created anti-aging breakthrough that mutates into a sexually transmissible, lethal phenomenon.
  • Evan Peters and Rebecca Hall play FBI agents tracking linked deaths across Paris, Venice, Rome and New York, while Ashton Kutcher portrays a powerful tech billionaire tied to the product.
  • Early audience chatter highlights the show’s graphic body-horror and stylized tone, with intense scenes drawing strong reactions on social media.
  • FX’s first trailer drew roughly 190 million views in seven days, according to Deadline as cited by Watson, setting a high-water mark for the network’s marketing.