Overview
- The pop-up took place Tuesday, June 2 at Flying Horse Coffee in Shoreditch and featured a Doctor Doom–themed ‘Dom Latveria’ coffee blend with Joe and Anthony Russo appearing to sign autographs and take photos.
- The Russos’ Instagram countdown set a 2 p.m. BST/9 a.m. ET ‘surprise’ time that many fans read as the likely moment for a wide trailer drop, but no public trailer was released.
- Multiple outlets report that an Avengers: Doomsday trailer has been shown privately at CinemaCon but has not been made available to the general public.
- Fans responded on social platforms with disappointment and anger over the perceived mismatch between the tease and the reveal, noting that some attendees appeared to be invitees through the Russos’ production company AGBO.
- The episode highlights a marketing trade-off for Marvel: cryptic, local activations can generate viral attention yet may heighten frustration if substantial footage is reserved for bigger events such as San Diego Comic-Con ahead of the film’s December 18, 2026 release.