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Russo Brothers Call Avengers: Doomsday a 'Phase Zero' Reset for the MCU

Marvel is positioning Doomsday as a fresh entry point for new viewers while the studio advances a linked Secret Wars in pre-production.

Overview

  • The Russo Brothers framed Avengers: Doomsday as a deliberate “Phase Zero” reboot that aims to restart the MCU’s narrative entry point rather than continue recent Multiverse-era threads.
  • Robert Downey Jr. returns to the franchise as Doctor Doom and the directors said his costume is their favorite to date, a detail they highlighted at SXSW London.
  • A CinemaCon reel that showed Doom and Thor footage has been screened for industry attendees but no full public trailer has been released, and promotional activity remains staggered.
  • A heavily teased London pop-up on June 2 presented Doctor Doom–themed coffee and signed merchandise instead of new footage, prompting visible fan disappointment over the marketing strategy.
  • Doomsday is scheduled for December 18, 2026, the Russos say they will work on the film through November, and they confirmed Avengers: Secret Wars is in pre-production with the two films intended as a linked pair.