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Russo Brothers Call Avengers: Doomsday a ‘Phase Zero’ MCU Reset After SXSW Coffee Pop‑Up

The Russo brothers framed Doomsday as a 'phase zero' reset, leaving CinemaCon footage private and continuing to shape a tightly controlled rollout.

Overview

  • The Russo brothers said Avengers: Doomsday will serve as a creative reset for the Marvel Cinematic Universe and described the film as “starting over from scratch.”
  • A CinemaCon trailer reportedly shown behind closed doors has not been released publicly, and directors say they will keep working on Doomsday through November.
  • Tuesday’s SXSW London surprise at a Shoreditch address turned out to be a Latveria‑branded Dom Latveria coffee pop‑up rather than a wide trailer release, provoking fan disappointment.
  • Joe and Anthony Russo confirmed that Avengers: Secret Wars is in pre‑production and indicated Doomsday and Secret Wars are, for now, their final planned MCU films.
  • Marvel appears to be reserving a major public marketing push for a large event such as San Diego Comic‑Con, with the studio using controlled teases and experiential stunts to shape fan expectations ahead of the December 18, 2026 release.