Overview
- Rumble announced it closed the Northern Data acquisition on June 17 and now owns about 85.2% of the company, gaining control of roughly 22,000 NVIDIA H100/H200 GPUs and more than 200 megawatts of largely unmonetized power capacity.
- Northern Data raised its full-year 2026 revenue guidance to €170–€190 million after GPU utilization reached about 85% in March, a rise Rumble said the combined business will inherit.
- Rumble reorganized under a new parent, RUM Group Inc., and established Quake AI to merge Northern Data’s GPU estate with Rumble Cloud’s CPU, storage, and networking while keeping the video platform as a separate division.
- Rumble points to a previously disclosed multi-year $270 million agreement with Together AI for dedicated Blackwell B300 capacity as near-term commercial validation, and the stock jumped after the announcement with outlets reporting gains from roughly 8% up to 16.5%.
- The deal positions Rumble as a potential challenger in AI compute by turning unused data center power and a large GPU fleet into sellable cloud capacity, a move that could expand options for AI startups and enterprise customers and shift competition for scarce GPU resources.