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Rubio's 2028 Prospects Rise on the Right

Focus groups plus activist polling point to growing respect for his competence.

Overview

  • Trump administration insiders now describe Secretary of State Marco Rubio as a serious 2028 contender, according to Politico reporting echoed across recent coverage.
  • Weekly focus groups of Trump voters led by Sarah Longwell show a “strange new respect” for Rubio as a steady, capable figure, while participants voice growing doubts about Vice President J.D. Vance.
  • A CPAC straw poll reported this spring showed Rubio jump from 3% in 2025 to 35% in 2026 as activists’ preferred 2028 choice, while Vance led both years but fell from 61% to 53%.
  • Rubio’s image is boosted by holding multiple top posts at once — secretary of state and national security adviser — and by reporting that credits him with a role in the swift ouster of Venezuela’s Nicolás Maduro.
  • Rubio says he will not challenge Vance, Trump has not named a successor, and a recent YouGov poll reported by The Yeshiva World still showed Vance ahead.