Overview
- Median Newegg listings tracked by Tom’s Hardware show US prices for Nvidia’s RTX 50 series jumped sharply in August 2026, with the RTX 5060 Ti 16GB rising to about $804.99 and the RTX 5070 to about $899.99.
- Reports and distributor data from late July said suppliers raised GPU‑plus‑memory kit prices by roughly 20–30%, and outlets link those kit surcharges to the recent retail jumps.
- Memory makers reallocating capacity to high‑bandwidth chips for AI has tightened GDDR6 and GDDR7 supply, lifting per‑module costs and making lower‑margin midrange cards most vulnerable to markups.
- AMD’s Radeon RX 9000 series remains relatively cheaper for now, but analysts warn the same memory pressures and supplier pass‑throughs could raise Radeon prices too.
- The price moves shrink affordable DIY PC options by pushing 60‑ and 70‑class Blackwell cards into higher brackets and could keep midrange availability tight through 2027 if memory allocation stays focused on AI demand.