Overview
- The Free‑TV debut of Diese Ochsenknechts on RTL drew just 0.57 million viewers and a 3.3% market share with 0.13 million viewers (5.2%) in the 14–49 target, according to AGF data reported after Sunday’s broadcast.
- Competitors outperformed the show in the same slot as ProSieben’s Galileo X‑Plorer hit 11.9% among 14–49‑year‑olds and Sat.1’s repeat reached 1.64 million viewers and a 10.0% total share.
- The episode lineup began with season 5 rather than season 1 and those new episodes had already premiered on Sky/WOW on April 21 and were available on RTL+, reducing the exclusivity of the Free‑TV launch.
- The broadcast comes after RTL Group’s takeover of Sky Deutschland, which became legally effective on June 1, and reflects an early test of cross‑platform content reuse from the Sky catalogue.
- The result highlights split audiences and scheduling risks for second‑window TV strategy and suggests RTL may need to rethink entry points, timing and marketing if it wants pay‑TV formats to build new Free‑TV audiences.