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RTL Wins German NFL Broadcast Package as Sky Joins Pay Offering

The agreement creates a combined free‑to‑air, pay‑TV and streaming rollout through the 2028/29 season that will expand live-game coverage across the full weekly schedule.

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Erweitert sein Angebot rund um die NFL: RTL
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So viel NFL gab es in Deutschland bis noch nie. Neben RTL überträgt jetzt auch Sky Football

Overview

  • The deal announced Thursday, July 2, 2026, gives RTL Deutschland domestic broadcast rights and brings Sky Deutschland into a coordinated Free‑TV, Pay‑TV and streaming plan that runs through the 2028/29 season.
  • RTL will carry the full NFL Game Week from Thursday to Tuesday with more live single games on Sunday evenings and Night Games shown in parallel on RTL and Sky.
  • Sky will host paid offerings including the deutschsprachige conference on Sky Sport Top Event and Nitro in Free‑TV and the US RedZone format on a new Sky Sport NFL channel.
  • DAZN loses its weekly domestic rights but will continue to distribute the NFL Game Pass worldwide, a contract DWDL reported may run through 2033, and accounts differ on whether DAZN or the NFL triggered the earlier contract break.
  • The agreement covers the entire German‑speaking market plus Luxembourg and Liechtenstein and is meant to broaden the NFL’s reach in the DACH region by pairing RTL’s mass‑market free‑TV approach with Sky’s pay‑TV offerings, a shift that could change how casual and dedicated fans access games and how the league monetizes viewership.