Overview
- RSL Media, launched Tuesday as a public-benefit nonprofit, introduced a framework to let people control how AI uses their identity and creative work with support from prominent actors and artist groups.
- The standard uses traffic-light choices that label use as allowed, allowed with terms, or prohibited for likenesses, voices, characters, designs, and other rights.
- AI systems can find a person’s declaration via a website’s robots.txt file, a simple web instruction that guides crawlers, and the rules apply to the underlying work or identity wherever it appears.
- When the free registry opens in June, users will verify identity, set permissions, and publish machine-readable signals that AI systems can check before using protected material.
- Starting now at rslmedia.org, people can reserve a Consent ID, read the open standard, and request to join as a trusted partner.