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Royal Mint’s Roaming Top Hat Sends London on Monopoly Hunt for the Game’s 90th Anniversary

The two‑metre prop fronted a promotion for a new Monopoly 50p, drawing players into an on‑street chase with coin prizes that included a single solid gold piece.

Overview

  • Clues released from the Strand guided participants to 15 Monopoly board locations such as Mayfair, Piccadilly and Leicester Square during the one‑day ‘Spot the Top’ stunt.
  • The oversized Top Hat moved between sites rather than staying put, turning the chase into a citywide game of cat‑and‑mouse.
  • The Royal Mint used the activation to spotlight its commemorative 50p Monopoly coin, which is being sold as a collectible issue.
  • Reports described prize bundles that featured newly minted commemoratives, nine silver pieces and one solid gold coin worth over £4,000, while some outlets simply cited 100 coins on offer.
  • A parallel digital treasure hunt on The Royal Mint’s website opened participation nationwide, and Hasbro licensing executive Marianne James publicly endorsed the celebration.