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Rove Miles Adds Virgin Atlantic, Virgin Red, SAS EuroBonus and JAL as 1:1 Transfer Partners

The move expands access to sought-after award seats.

Overview

  • Rove announced Tuesday it added Virgin Atlantic Flying Club, Virgin Red, SAS EuroBonus and Japan Airlines Mileage Bank, bringing its transfer network to 17 programs.
  • Members can transfer to each new partner at a 1:1 rate, with a 20% bonus to SAS EuroBonus transfers available through Wednesday, April 8.
  • The Virgin Atlantic link enables cheaper transatlantic redemptions, including Saver seats that start at 6,000 points each way on select routes.
  • The JAL connection opens a new path to hard-to-book premium cabins, such as the A350 first class from the U.S. to Japan starting at about 70,000 miles.
  • The additions bolster Rove’s bid to stand out, with View from the Wing noting it is the only U.S. transfer partner to SAS EuroBonus and, so far, to Lufthansa Miles & More.