Rosenqvist Wins Indy 500 in SiriusXM-Backed Car Branded With Morgan Wallen
SiriusXM promoted a month-long Morgan Wallen Radio channel on Meyer Shank Racing’s No. 60 car and the branding was part of that advertising activation not a personal sponsorship.
Overview
- Felix Rosenqvist won the 110th Indianapolis 500 on Sunday, May 24, 2026, claiming his first Indy 500 victory and the second win of his IndyCar career.
- The No. 60 Honda he drove carried a Morgan Wallen-themed livery that was highly visible during the finish and in the winner’s celebration.
- Meyer Shank Racing and SiriusXM said the design was a promotional activation to publicize a month-long Morgan Wallen Radio channel rather than a direct, personal sponsorship by Wallen.
- The win delivered major exposure for SiriusXM and the Wallen promotion because roughly 300,000 fans attended the Speedway and millions watched on TV.
- The livery continues MSR’s recent strategy of music tie-ins, which have included Metallica and Tom Petty designs and could boost similar cross-promotional deals for teams and broadcasters.