Overview
- Lucknow’s Kisan Bazaar sold an estimated 9–10 lakh flowers on Rose Day with roses making up about 80% of demand, single stems priced at ₹50–₹90 in the mandi and a 225‑rose bouquet selling for ₹18,000.
- Florists in the city described Valentine’s Week as their most lucrative period, with traders projecting total sales of roughly ₹4–₹5 crore for the week.
- In Nagpur, retail prices roughly tripled to ₹22.5–₹25 per rose for standard quality, some varieties reached ₹30–₹42.5, and wholesale rates climbed from about ₹20 to about ₹40 per stem.
- Pune shopkeepers reported losses as wholesale costs surged, citing bunches of 20 roses jumping from ₹150–₹200 to ₹600–₹650 and single stems quoted at ₹40–₹100.
- Sellers linked the spike to winter‑slowed production and greater shipments to other markets, while younger buyers increasingly opted for premium mixed bouquets with orchids and lilies.