Overview
- Rosé released the single "New Trick" on Friday, Sept. 18, 2026, positioning it as a standalone, high‑energy followup in her solo catalogue.
- The music video was filmed entirely on the iPhone 18 Pro and is part of Apple’s Shot on iPhone campaign, a move that links the song’s launch to the iPhone 18 rollout.
- Veteran director Dave Meyers helmed the video while songwriters and producers Amy Allen and Andrew Wells helped craft the track, continuing collaborations from Rosé’s recent solo work.
- Musically the song leans into garage‑punk and pop‑punk textures and centers on resilience and moving on, with visuals that show Rosé performing with a full band and hanging out in youthful, California‑style scenes.
- The release keeps Rosé visible as she develops a broader solo era and places her among other pop stars who have partnered with Apple for high‑profile, device‑driven music videos.