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Romero Says id Software Sold Cheap Doom Boxes to Taiwanese Pirates to Spread the Game

He told a QuakeCon panel the studio treated pirate resellers as distribution partners so sampling would drive paid orders and fund future titles.

Overview

  • John Romero recounted at QuakeCon that id Software contacted major Taiwanese sellers and sold them very cheap, legitimate Doom boxes so those vendors could distribute the free shareware episode.
  • Romero said the studio actively welcomed informal copying and reseller packaging because the shareware model gave players a free sample and revenue came from mail orders for the remaining paid episodes.
  • id deliberately avoided strong copy protection at the time, arguing that fighting copying was a losing battle and that reaching more players mattered more to the small studio.
  • Multiple gaming outlets including PC Gamer, Eurogamer, Dexerto and TweakTown reported Romero’s anecdote and framed it as a confirmed historical practice from Doom’s 1993 shareware era.
  • The episode highlights how physical resellers and local markets filled distribution gaps before widespread internet access and shows a pragmatic early approach that contrasts with later DRM-heavy strategies.