Overview
- The report prepared by 24 ORE Ricerche e Studi was presented on July 3, 2026 at the conference 'I grandi eventi sportivi: il Modello Roma' and covers a curated portfolio of 12 major events from 2023–2026.
- Authors estimate a territorial economic impact above €7.5 billion with a weighted multiplier of about €2.2, split into roughly €3.5 billion direct, €2.5 billion indirect and more than €1.5 billion induced effects.
- Over the four years the study says Rome recorded more than 5 million event-related presences, visitor spending above €3.2 billion and roughly €400 million of organiser investment.
- The report attributes over €430 million in communications value to the 'Roma Capitale' brand and equates the employment effect to about 100,000 full‑time jobs spread across four years.
- City and sports leaders cited the findings to press for early, unified planning as part of the 'Roma Smart Tourism' work and to position Rome for larger bids, with the Giro d’Italia finale singled out as a high-impact event that produced more than €60 million locally.