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Rolls-Royce Drops 2030 EV-Only Plan, Keeps V12s in Lineup

The company pivots to a demand-led mix, citing divided buyers alongside looser regulations in Europe and the United States.

Overview

  • CEO Chris Brownridge confirmed the brand has abandoned its all-electric-by-2030 pledge and declined to set a new deadline.
  • V12 petrol engines will remain available beyond 2030, with BMW saying the Rolls-Royce V12 can meet Euro 7 via exhaust-system optimizations.
  • The Spectre, launched in 2022, stays as the marque’s sole electric model while Phantom, Ghost and Cullinan continue with V12 power.
  • Shifts in policy give Rolls-Royce more flexibility, including softened EU rules for 2035, U.S. rollbacks under President Donald Trump and UK exemptions for low-volume makers.
  • Rolls-Royce delivered 5,664 vehicles last year and is investing £300 million to expand its Goodwood factory, as other ultra-luxury brands also slow their EV timelines.