Overview
- The Rolling Stones will release their 25th studio album Foreign Tongues and a synchronized Roblox experience on Friday, July 10, timed to debut together on The Block.
- Roblox’s Innovation Studio led development in partnership with creative agency Sawhorse and more than a dozen community creators who reimagined the band’s tongue-and-lips logo and helped design gameplay.
- Players progress through six decades of the band’s history by finding and shattering colorful crystals inspired by Hackney Diamonds to power a giant tongue-and-lips centerpiece and unlock successive eras.
- The experience links virtual and physical commerce by offering creator-designed avatar accessories and limited-edition co-branded merch available through an in-game Shopify integration tied to the Stones’ official store.
- From July 17–19 the game will host an interactive finale that shifts to a new era every hour and culminates in a globally shared performance, reflecting Roblox’s growing role as a launch platform for major music acts.