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Roku Taps Snap and Meta Veteran Patrick Harris to Lead Global Media Revenue

The new SVP is tasked with translating Roku’s scale and data into measurable outcomes for marketers.

Overview

  • Patrick Harris will start March 9 in New York and report to Roku Media president Charlie Collier.
  • He will oversee global advertising revenue growth and performance, coordinating across advertising, product, engineering, marketing, and measurement teams.
  • The role fills a senior sales opening created when Jay Askinasi left last fall for a top revenue post at Paramount.
  • Harris previously led Snap’s Americas sales organization, spent 12 years at Meta as vice president of global channels, and earlier helped drive Bing search ad revenue at Microsoft.
  • Roku is building on a stronger Q4 that included $80.5 million in net income, 16% revenue growth to $1.39 billion, and an 18% rise in platform revenue to $1.2 billion as it pushes deeper into connected‑TV advertising.