Overview
- Roku began rolling the redesigned Home Screen to U.S. devices on Wednesday, May 27, 2026, and the automatic update will reach more than 100 million streaming households.
- The new layout puts a personalized “Top Picks for You” row at the top and adds an AI-powered Quick Access panel that surfaces most-used apps and shortcuts.
- Other additions include genre-based Destinations, a Subscriptions hub that aggregates paid services, a hourly “Your Daily Scoop” feed, a Roku City tile, and a streamlined collapsible menu.
- The redesign includes a large, persistent ad tile on the right side of the screen and is explicitly positioned by Roku executives as a way to drive more subscriptions and ad-supported viewing.
- Users can currently revert or disable recommendation rows and Quick Access in Settings but reports say that escape hatch may be narrowed later; international rollout and near-term engagement, subscription, and ad-revenue results are the next things to watch.