Overview
- Roku began automatically rolling out the redesigned Home Screen in the United States on May 27, 2026, and says more countries will get the update in the coming months.
- The update replaces the static app-tile grid with a content-first layout that features an intelligence-driven Top Picks for You row, an AI‑organized Quick Access panel, genre-based Destinations, a Your Daily Scoop feed, expanded search, a collapsible menu, and a Roku City tile.
- Roku says the new interface is personalized by models that pick from billions of possible Home Screen combinations using behavioral data and tester feedback gathered during a year of user research.
- Users can still access the full app grid and manually add or remove apps, and Roku is offering settings to disable recommendation rows and Quick Access as a temporary opt-out while it phases the change in.
- The redesign aligns Roku with other content-centric TV platforms and is intended to drive more viewing, subscriptions, and ad-supported engagement, which could increase platform revenue and change how publishers and advertisers reach Roku’s more than 100 million households.