Overview
- Roku began auto‑rolling out the new home screen to U.S. devices on May 27, 2026, with international expansion planned in the coming months.
- The update replaces the static app grid with AI‑led elements including Top Picks for You, an adaptive Quick Access row, genre Destinations, a Subscriptions hub, Your Daily Scoop, and a Roku City tile.
- Roku says recommendation tiles cannot be bought by streamers and are not sponsored while display ads remain elsewhere on the home screen.
- Users can hide recommendation rows, disable Quick Access, change tile sizes, and manually edit the Subscriptions list but cannot fully revert to the old interface.
- Roku positions the change to boost engagement and subscription conversion as part of broader platform monetization goals, but some users and commentators have expressed frustration over recommendation prominence and ad presence.