Overview
- Howdy, which launched a standalone mobile app Tuesday, is now available in the U.S. on iOS and Android.
- The service expanded a week earlier to Amazon's Prime Video Channels, its first push beyond Roku devices.
- Subscribers get nearly 10,000 hours of licensed movies and shows from Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, plus select Roku Originals.
- The plan costs $2.99 per month with no ads and is pitched as a low-cost add-on rather than a replacement for higher-priced streamers.
- Roku frames the rollout as a way to grow platform revenue and subscriptions, tying Howdy to a broader bundle that includes The Roku Channel and last year's $185 million Frndly TV deal.