Overview
- Roku, which announced the milestone Thursday, said it counts distinct user accounts that streamed in a 30‑day period.
- The total spans Roku streaming players and Roku OS TVs across markets including Mexico, Canada, Brazil, the United Kingdom, and Latin America.
- Comscore data shows Roku captured 44% of U.S. connected‑TV streaming hours in Q4 2025, ahead of Amazon Fire TV, Samsung, and Google.
- Roku estimates its devices are used in more than half of U.S. broadband households, a scale it highlights to attract advertisers.
- Nielsen ranks The Roku Channel as the No. 2 app on Roku devices, reflecting the platform's push into free, ad‑supported viewing and subscription sales.