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Roku Adds Apple TV to Premium Subscriptions on The Roku Channel

Roku users can subscribe through their Roku accounts to simplify access to Apple’s service.

Overview

  • Apple TV now appears within the Roku Channel’s Premium Subscriptions, with its shows and films recommended alongside other partners.
  • Pricing remains $12.99 per month or $99 per year with a 7‑day free trial, matching Apple’s standard offer.
  • Roku says more than 70 services participate in its premium lineup, and its reach is expected to surpass 100 million U.S. households this year.
  • The tie-up arrives as Apple TV highlights tentpole programming and live sports this month, including Formula 1, Major League Baseball, and Major League Soccer.
  • Financial terms were not disclosed; Apple TV has been available as a standalone Roku app since 2019, but the new placement integrates billing and account management through Roku.