Overview
- Australian pricing for the ROG Xbox Ally X has risen from AU$1,599 to AU$1,799, with the new figure reflected at retailers including JB Hi‑Fi and ASUS’s own store.
- In Japan, multiple reports point to a ¥30,000 jump from ¥139,800 to ¥169,800, though Microsoft’s page still shows the earlier price.
- ASUS told media the adjustments follow significant, sustained rises in the cost of key parts such as CPUs and GPUs driven by global demand and manufacturing expenses.
- The Ally X launched in late 2025 at $999 in the US as a high-end handheld with 24GB LPDDR5X and a 1TB SSD, as the broader market grapples with tighter supplies of memory and storage.
- Contrasting the premium model’s increases, the standard ROG Xbox Ally is currently discounted to about $489.99 in the US, with coverage also noting Steam Deck stock shortages.