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Rockstar Sets GTA VI Preorders for June 25, Confirms November 19 Release and Reveals Cover Art

The announcement lifted Take-Two shares, prompted rivals to shift launch plans, putting fresh focus on how the studio will price and monetize the billion-dollar project.

Overview

  • Rockstar said preorders for Grand Theft Auto VI will open on June 25, 2026 and the game will arrive in stores on November 19, 2026, marking the latest firm dates after multiple earlier delays.
  • The studio unveiled the official cover art showing a pastel, Florida/Miami-inspired setting and the two lead characters, Jason and Lucia, the latter presented as a playable female protagonist.
  • Investors reacted positively to the reveal with Take-Two shares rising about 3.95%, and several rival publishers moved major releases into September and October to avoid competing launch windows.
  • Take-Two has not disclosed a retail price; CEO Strauss Zelnick said the company wants consumers to feel they are paying a 'reasonable' amount while industry estimates put development costs at roughly $1 billion or more.
  • The GTA franchise has sold on the order of hundreds of millions of copies to date, making GTA VI a high-stakes release whose pricing, post-launch monetization and marketing will determine how quickly the studio recoups costs and how competitors adjust their calendars.