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Rock the Country Slashes Ticket Prices 50% as Lineup Shifts

PR experts say such steep cuts often signal weak demand.

Overview

  • The festival, which announced the deal Wednesday, cut general admission to $59 for a day and $99 for a weekend with code FUEL through April 23.
  • Organizers said Jelly Roll dropped the June 28 Sioux Falls show and named Staind as the replacement, while Jelly Roll remains on the Bloomingdale and Ashland dates.
  • Early buyers flooded social media with refund demands after paying higher prices, with some saying they would have saved hundreds of dollars if they had waited.
  • The tour has already lost acts like Ludacris and Shinedown, and it removed an Anderson, South Carolina stop after multiple withdrawals.
  • Despite the turbulence, the seven-stop run is still scheduled to start May 1 in Bellville, Texas, and end September 12 in Hamburg, New York.