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Rochelle Humes Says She Can’t Wear a Rolex in London as Reports Link Celeb Fear to Surge in Luxury Thefts

Her public comments have focused attention on a pattern of rapid, often violent raids and large losses of watches, jewellery and handbags across the capital.

Overview

  • Rochelle Humes told her podcast that it is “too scary” to wear expensive items in London, and coverage noted she frequently posts high-value jewellery on social media.
  • Reporting draws a line between her remarks and a wave of organised smash-and-grab robberies that have targeted global-brand boutiques and small jewellers using sledgehammers, vehicles and rapid motorcycle escapes.
  • Metropolitan Police data obtained by the press shows thousands of high-value items taken in recent years and a very low logged recovery rate for a quantified subset of stolen goods.
  • Retailers and victims describe quick, violent thefts that clear display cases within minutes, prompting targeted police dashboards and responses but no major reversal in the underlying trend.
  • The wider context includes tens of thousands of phone thefts and a media estimate of millions of pounds lost in luxury accessories, which has fed public reluctance to display valuables in London.