Overview
- RoC launched a national campaign starring Bethenny Frankel, Sonja Morgan and Ramona Singer to promote its Retinol Correxion Deep Wrinkle Rich Cream.
- The company says the formula uses a patented clinical retinol that is seven times more effective than traditional retinol.
- A new video shows the trio in RoC’s Paris labs for VISIA imaging, a clinical camera system that maps skin features to estimate skin age.
- The cream is available for $35, signaling a mass-market push for a product positioned as clinically advanced.
- The trio call it their first joint brand front, crediting Frankel with the idea as their reunion fuels buzz for Morgan and Singer’s E! spinoff The Golden Life.