Overview
- Roblox removed Steal an Egg after viral videos and social screenshots showed the game’s treadmill gave players in‑game speed when they watched an integrated short‑form video feed.
- The platform issued an immediate rule prohibiting games in Roblox Kids and Select that combine a media feed, autoplaying or looping content, and a reward or implied reward for continued watching.
- Roblox clarified the rule allows endless‑scroll feeds that do not give rewards and exempts user‑initiated rewarded video ads that follow rate limits and active consent.
- Steal an Egg’s developers told players on Discord they planned to return the game and give compensation, but the title’s availability and any redesign remain unresolved.
- Roblox said it is actively reviewing games for compliance and will remove or re‑review titles that keep the mechanic, a move that could force creators to change engagement and monetization designs on the platform.