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Roblox Launches Global Age-Based 'Kids' and 'Select' Accounts

The company says the move aims to reassure regulators and parents.

Overview

  • Roblox, which announced the global rollout Tuesday, combined age checks, content ratings, chat limits, moderation and parental controls into a single safety framework for users under 16.
  • At launch the company says age-checked users under 16 will keep access to the vast majority of their games while younger accounts face tighter chat and content limits.
  • The rollout follows limited tests in Australia, Indonesia, New Zealand and the Netherlands and comes after Reuters reported Russia lifted a ban after Roblox pledged to improve protections.
  • Investors reacted to the announcement with renewed confidence, sending Roblox shares up about 8% as early engagement data showed signs of recovery.
  • The changes aim to protect the platform’s youth-driven growth and creator ecosystem by balancing stricter safety controls with continued game discovery, and regulators will watch whether the tools reduce harms without shrinking monetization.