Overview
- Steal an Egg surged to the top of Roblox's charts and was briefly delisted after viral videos showed a treadmill “Reels” feature that boosted a player’s Speed stat when they watched short looping clips, a pattern first reported late last week.
- Roblox’s new policy says any game in the Kids and Select catalogs that combines a media feed, autoplay or infinite scroll, and a reward or implied reward for continued watching will be removed unless the mechanic is redesigned.
- After the policy announcement Roblox began an active review of games for compliance and told creators they can resubmit experiences for reapproval once the reward-driven feed is removed or altered.
- Roblox clarified the rule does not cover user-initiated rewarded video ads because those require an active player choice and are subject to rate limits.
- The move answers fast-growing public criticism and recent U.S. congressional scrutiny over child safety, and it forces creator-economy trade-offs between attention-driven mechanics and keeping games available to younger accounts.