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Roberto's Taco Shop Faces Boycott After Viral Posts Link CEO to Trump

A Nevada franchise says stores operate independently of the CEO’s politics.

Overview

  • A TikTok video by @harrie385 shared screenshots of pro‑Trump posts attributed to CEO Reynaldo Robledo on Facebook, and the account later appeared to be private.
  • Boycott calls spread on social media as the Facebook group A Strong Nevada urged users to stop patronizing the chain with more than 80 locations.
  • Reports pointed to a 2020 Latinos for Trump roundtable transcript showing Robledo thanking the president for helping Latino businesses.
  • An Instagram statement from Roberto’s Las Vegas said each of Nevada’s 49 franchisees runs its own store and noted 600 local employees rely on those jobs.
  • Reactions split online, with some warning a boycott would punish independent owners and others calling on Trump supporters to dine at the shops.