Overview
- The campaign debuts with a Paris‑set short in which Pattinson plays three contrasting characters directed by Brady Corbet and shot by Lol Crawley.
- A London launch featured a screening, an interview hosted by critic Ali Plumb with Pattinson as 1664’s global ambassador, and a panel with Raven Smith, Rickie Ho and Patricia Bright.
- The brand presents the work as a cultural conversation that asks how people define taste across art, fashion and everyday life.
- Carlsberg describes “Unquestionably Good Taste” as a long‑term platform rolling out across TV, digital, social and out‑of‑home advertising.
- Pattinson said the project’s style and humor drew him, and the Corbet reunion adds auteur polish to 1664 Blanc’s pitch as a light, citrus‑noted premium beer.