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2mo ago

Robbie Williams Named Port Vale Foundation Ambassador and Shirt Sponsor

The two‑year deal is intended to channel Williams’s profile into fundraising and publicity for the Foundation’s One Vale community strategy to support local health, education and inclusion programmes.

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A close up photo of musician Robbie Williams looking forward and smiling at the camera in front of a dark backdrop. The top of a black and white Port Vale Football Club shirt is visible on his shoulders

Overview

  • Port Vale confirmed a two-year partnership Friday that makes Robbie Williams the club’s Foundation Ambassador and places his 'RW' mark on the front of the 2026/27 and 2027/28 home and away shirts.
  • The club said the new 2026/27 kit with the 'RW' emblem will go on sale from Saturday, June 13, through the Vale Park club store and the online shop.
  • Williams, a lifelong supporter who staged a homecoming concert at Vale Park in 2022, described the move as a personal return to the club that raised him.
  • Port Vale chief executive Matt Hancock said the deal is rooted in authenticity and is expected to raise the Foundation’s profile so it can reach more people and create more opportunities in Stoke‑on‑Trent.
  • The partnership is positioned to drive immediate merchandise revenue and wider awareness for the Foundation’s three‑year One Vale plan, and the club says Williams is the first of several ambassadors to be announced shortly.