Overview
- Prime Video will release all six episodes globally on March 25, with a full-season drop available in 240+ territories.
- Created by and starring Riz Ahmed, Bait follows Shah Latif, a London actor whose life upends over four days after a high-stakes James Bond audition.
- Critics from outlets including The Hollywood Reporter and FandomWire praise Ahmed’s performance and note a brisk pace in a tightly compressed six-episode run.
- The series uses the Bond casting conceit to probe British identity, race, fame and belonging, with culturally specific scenes set during Ramadan and Eid in London.
- The ensemble features Guz Khan, Sheeba Chaddha, Aasiya Shah, Sajid Hasan, Ritu Arya, Weruche Opia, Rafe Spall and Nabhaan Rizwan, with episodes directed by Bassam Tariq and Tom George under co-showrunner Ben Karlin.