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Rivian Shares Slip After R2 Launch Prioritizes $57,990 Performance Trim

Lower-price versions arrive in 2027, sharpening concerns about demand and execution.

Overview

  • Rivian set the first R2 to ship as a 656-hp Performance trim priced at $57,990 in spring 2026, with a Premium trim later in 2026 and a rear-wheel-drive Standard model at $48,490 in the first half of 2027, followed by a $45,000 entry variant later.
  • The stock fell 2.8% to $14.86 following the pricing reveal, reflecting investor caution about mass-market appeal.
  • Guidance calls for 2026 deliveries of 62,000 to 67,000 vehicles, a rebound of about 53% from 2025’s 42,247 units.
  • Initial R2 production will occur in Normal, Illinois, with the new Georgia facility deferred until 2028, raising execution risk for the ramp.
  • Rivian reported a 2025 net loss of $3.65 billion and ended the year with $3.58 billion in cash against planned 2026 capex of $1.95–$2.05 billion, as analysts split on prospects and reservations above 100,000 face uncertainty from lapsed federal tax credits.