Overview
- Rivian has begun initial R2 production and early deliveries at roughly $60,000, starting with a top-tier Performance Launch package, according to Yahoo Finance.
- The company previously teased a $45,000 entry point, with reporting now pointing to a lower-priced premium trim around $55,500 late this year and a standard long-range model at $49,985 in the first half of 2027.
- Rivian positions the R2 as its first mass-market model and a pivotal product for expanding beyond the higher-priced R1 lineup.
- The launch configuration includes dual motors rated at 656 horsepower, an EPA-estimated 330 miles of range, and lifetime access to Rivian’s autonomous driving features.
- Analysts note that releasing higher-priced trims first can offset early production costs and build a premium brand aura as EV demand softens and buyers lose access to a $7,500 federal tax credit.