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Rivian Finalizes R2 Lineup With $57,990 Launch This Spring and $45,000 Base in 2027

The mass‑market SUV is pitched as Rivian’s inflection point toward scale during a tougher U.S. EV market.

Overview

  • The dual‑motor AWD Launch edition delivers 656 horsepower, 609 lb‑ft of torque and up to 330 miles of range, with lifetime access to the Autonomy+ driver‑assistance suite included.
  • Rivian’s rollout sets the Premium at $53,990 in late 2026, a rear‑drive Long Range at $48,490 in the first half of 2027 with up to 345 miles, and a $45,000 small‑pack version in late 2027.
  • All trims include hardware for Autonomy+, with service priced at $49.99 per month or a $2,500 one‑time purchase, and the R2 uses a NACS port with 10%–80% fast charging in about 29 minutes.
  • Initial production and deliveries start in Normal, Illinois, as Rivian guides 62,000–67,000 total 2026 deliveries with roughly 20,000–25,000 R2s.
  • The SXSW reveal followed a one‑day leak of specs and pricing, while analysts highlight demand and margin risks from the loss of federal tax credits, higher tariffs and stiff Model Y competition.